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Give a World of Good This Holiday SeasonThe Nature Conservancy Announces Unique Gift Ideas Launching in August 2006Arlington, VA — July 31, 2006 — Note to Santa: "Skip the slippers, scarves and skivvies. I want to save an acre of tropical rainforest and safeguard a stretch of pristine coral reef." Want to give a meaningful gift that won’t require a trip to the mall this holiday season? Look no farther than The Nature Conservancy’s Adopt an Acre® and Rescue the Reef® programs: two meaningful ways to give a world of good to the people you care about. “In 2006, we were inundated with negative environmental news — from wildfires to floods, melting ice caps to increasing temperatures. It has left many people wondering, ‘What can I do to make a difference?’” said Steve McCormick, president and CEO of The Nature Conservancy. “Adopt an Acre® and Rescue the Reef® are two tangible ways to make a positive impact on the world in which we live. Whether you’re giving or receiving, Adopt an Acre® and Rescue the Reef® are unique gifts that last long after other presents are forgotten.”
The cost to Adopt an Acre is $50, and a Rescue the Reef gift costs $25. The recipient of your gift will receive a personalized certificate with a beautiful photograph and a full-color fact sheet with information on the program. People who purchase gifts of $50 or more will also receive a colorful magnet for their car and a subscription to the award-winning Nature Conservancy magazine. The project featured for this year’s Adopt an Acre® program — which will launch in mid-August 2006 — is the forests of the Rift Valley, located in the African countries of Kenya and Tanzania. As the home to chimpanzees and leopards, as well as providing clean drinking water for millions of people, the Rift Valley has suffered an alarming loss of forest coverage — devastating both the human and wildlife populations that live in the area. The Nature Conservancy is helping local communities replant trees in heavily deforested areas, while also strengthening and enforcing laws in the region meant to preserve parks and protected areas. Download the Adopt an Acre® factsheet. The Conservancy's Rescue the Reef® program is working to protect coral reefs in tropical areas. The planet’s precious coral reefs are home to 25 percent of all marine fish species and provide an estimated $375 billion per year in goods and services. Despite this, they are one of the most threatened ecosystems on Earth, and scientists predict that at the current rate of destruction, we could lose 70 percent of the world’s coral reefs by the year 2050. Download the Rescue the Reef® factsheet. Information about each of the programs, along with online donation forms, can be found on the Conservancy’s Web site at www.nature.org/adoptanacre/ or www.nature.org/rescuethereef/. Those wanting to donate to Adopt an Acre® or Rescue the Reef® can also call toll-free (800) 84-ADOPT. For more conservation gift-giving ideas, please visit www.nature.org/joinanddonate/donate/ ### The Nature Conservancy is a leading international, nonprofit organization that preserves plants, animals and natural communities representing the diversity of life on Earth by protecting the lands and waters they need to survive. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 15 million acres in the United States and have helped preserve more than 102 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit us on the Web at www.nature.org. |
