Nizan Guanaes
Chief Creative Officer and Founder, N ideas Consulting, Brazil
Brazil
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Nizán Guanaes
Chief Creative Officer and Founder, N ideas Consulting, Brazil
AREA OF INTEREST
Water, CommunicationsBiography
Founder of N Ideias, Nizan Guanaes is the communication strategist for the biggest brands in Brazil.
As a visionary and entrepreneur, Nizan was named one of the five most influential Brazilians by The Financial Times. He is the only Brazilian among the 21 most influential personalities in the world of media and marketing according to Advertising Age, and is listed as one of the world's 100 most creative people in business by Fast Company magazine. For more than ten years, he has been considered the most admired adman in the country by advertisers, according to the Scopen survey.
Nizan revolutionized Brazilian advertising with the legendary DM9 agency in the 90s. He then redesigned the advertising agency model with the Africa Agency in the 2000s and then built the first advertising and marketing holding company in the country, Grupo ABC, quickly making it one of the 20 largest in the world. The sale of DM9 (1997) and the ABC Group (2015) to Omnicom were the two biggest transactions in the advertising market in Brazil, establishing Nizan as a leading Brazilian entrepreneur.
For more than two decades Nizan has dedicated a large portion of his time to social causes, especially those related to entrepreneurship, education, and the preservation of Brazil's cultural heritage. For the last ten years, Nizan has been a UNESCO Goodwill Ambassador.
At 62, Nizan has become a Marathon runner and triathlete. Also, he decided to return to school and is completing an advanced degree at Harvard. He and his wife Donata Meirelles split their time between Sao Paulo and New York City. They have 3 grown children and are now proud grandparents.