Clean water is essential for good health and well-being. But while 70 percent of the world is covered by water, only less than one percent of it is accessible and drinkable. The Nature Conservancy (TNC) is working to protect water at its source and restore the health of rivers, lakes, wetlands and forests.
Engaging Consumers with #SkipTheRinse campaign
TNC is teaming up with Finish to help educate consumers about the importance of clean, accessible water and the actions consumers can take to help make a difference. Through its #SkiptheRinse campaign, Finish is asking consumers to skip pre-rinsing their dishes before loading them into the dishwasher, an action that can save up to 20 gallons of water per dishwashing cycle.*
Pledge to Skip the Rinse
Finish will contribute $1 to TNC for every #SkiptheRinse pledge**
Take the Pledge TodayTake The Pledge
Finish will contribute $1 to TNC for every person that takes the #SkiptheRinse pledge.**
Learn more about TNC’s water conservation efforts that are supported by Finish and ways in which you can help.
*According to a study conducted by SGS North America, Inc. ** Finish will contribute $1 to TNC for every #SkiptheRinse pledge taken for a minimum contribution of $200,000 and a maximum contribution of $400,000, until December 31, 2022.
Learn More
Keeping Colorado Rivers Flowing
We must act now to protect water for the future. Learn how TNC is working to protect rivers and sustain our water supply.
Turning Back the Tide
As rising waters threaten coastal areas, communities are rethinking development and realizing that nature is their best first line of defense.
Protecting Florida Springs
Florida’s cherished springs nourish people and wildlife, providing critical groundwater for rivers, estuaries, and water for drinking.