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Piney Grove Pine savanna at Virginia's Piney Grove Preserve. © Robert B. Clontz / TNC

Cause Marketing

Teaming Up With P&G Herbal Essences and TerraCycle®

Renewing Our Planet Through Reforestation and Consumer Connections

From improving air and water quality to enriching soil health, forests provide many benefits to our planet. Trees hold tremendous power, and we know that planting them can help curb the effects of climate change and build a more sustainable world for future generations.

Supporting TNC's Plant a Billion Trees Program and Consumer Connections to the Outdoors

Forest restoration in action
Forest restoration in action Cones and mesh protect newly planted seedlings in Finland, Minnesota. TNC's Plant A Billion Trees campaign is a major forest restoration effort. © David Bowman
Tree seedlings
Tree seedlings New seedlings ready for planting in Finland, Minnesota. TNC's Plant A Billion Trees campaign is a major forest restoration effort with a goal of planting a billion trees. © David Bowman
Forest restoration in action Cones and mesh protect newly planted seedlings in Finland, Minnesota. TNC's Plant A Billion Trees campaign is a major forest restoration effort. © David Bowman
Tree seedlings New seedlings ready for planting in Finland, Minnesota. TNC's Plant A Billion Trees campaign is a major forest restoration effort with a goal of planting a billion trees. © David Bowman

We are proud to partner with TerraCycle and The Nature Conservancy to carry out business practices that directly enhance natural environments for communities to enjoy.

Rachel Zipperian

Herbal Essences Senior Scientist

Restoring Earth's Precious Resources

Committed to sustainability, P&G Herbal Essences and TerraCycle are teaming up with TNC to support its Plant a Billion Trees program and to educate consumers about the powerful role trees play in ensuring our world can thrive. To date, Plant a Billion Trees has planted more than 84 million trees globally and is restoring U.S. forests across nine states.

New growth white pine forest planted circa 2008. This tree planting was on state property near Finland, Minnesota and administered under Minnesota’s Aquatic Management Area program to protect critical shoreland habitat and provide access to land managers and anglers. The Nature Conservancy's Plant A Billion Trees campaign is a major forest restoration effort with a goal of planting a billion trees across the planet. Finland, Minnesota.
Mosaic of growth in all stages New growth white pine forest planted circa 2008 in Finland, Minnesota. TNC's Plant A Billion Trees campaign is a major forest restoration effort. © David Bowman

Herbal Essences Addresses the Biodiversity Crisis

“Plants underpin all life on Earth and tangible renewal is necessary to sustain biodiversity,” said Rachel Zipperian, Herbal Essences Senior Scientist. “We are proud to partner with TerraCycle and The Nature Conservancy to carry out business practices that directly enhance natural environments for communities to enjoy.”

Planting Over 61,000 Trees With the Help of Herbal Essences Customers

The Conservancy’s Urban Conservation program in New York City hosted a large-scale tree-planting event at Jamaica Bay Wildlife Refuge.
Tree-planting The Conservancy’s Urban Conservation program in New York City hosted a large-scale tree-planting event at Jamaica Bay Wildlife Refuge. © Devan King/The Nature Conservancy

During the month of April 2021, Herbal Essences planted 1 tree with TNC for every 2 bottles of single bio:renew Hemp & Potent Aloe, Mango & Potent Aloe and Honey & Vitamin B shampoo or conditioner purchased at Walmart stores and on Walmart.com, with a goal of planting 58,000. Exceeding that goal, 61,329 trees will be planted in the U.S. this fall through TNC’s Plant a Billion Trees program (see full program terms here).

Together, we are making it simple to be a protector of the planet

Tom Szaky

TerraCycle CEO and Founder

From Bottles to Benches

From P&G. These benches were made by TerraCycle from recycled hair care packaging and are installed at Independence Lake, CA.
Donated Benches From P&G. These benches were made by TerraCycle from recycled hair care packaging and are installed at Independence Lake, CA. © David Mandrella/TNC

In addition to supporting TNC’s reforestation work, P&G also donated twenty benches, made by TerraCycle from recycled hair care packaging, to be installed and enjoyed by visitors at Independence Lake, Morgan Swamp Preserve, and Edge of Appalachia Preserve for years to come! 

TerraCycle's Philosophy: Maximizing the ability to do-good

“Teaming up with environmentally-conscious partners like Herbal Essences and The Nature Conservancy aligns with TerraCycle’s philosophy of maximizing our ability to do-good,” said Tom Szaky, TerraCycle CEO and Founder. “Together, we are making it simple to be a protector of the planet and to help preserve the natural beauty of the environment for future generations.”

The Edge Preserve System: Popular hiking destination for locals and visitors alike

Edge of Appalachia Preserve
Edge of Appalachia Preserve Mist rises up through the forest and over the hills of the preserve, making this a nature photography destination. © TJ Vissing
Donated Bench
Donated Bench from P&G. This bench was made by TerraCycle from recycled hair care packaging and is installed at TNC's Edge of Appalachia Preserve System. © TerraCycle®
Edge of Appalachia Preserve Mist rises up through the forest and over the hills of the preserve, making this a nature photography destination. © TJ Vissing
Donated Bench from P&G. This bench was made by TerraCycle from recycled hair care packaging and is installed at TNC's Edge of Appalachia Preserve System. © TerraCycle®

“We know the benefits of spending time in nature, both physically and mentally, and the preserve has an abundance of beautiful settings to enjoy. In southern Ohio, tourism is also an integral part of the Adams County economy; the installation of these benches not only enhances the public amenities we can offer, but they complement an ongoing effort to create a great experience for visitors, who help generate jobs, sales and tax revenue in the region,” said Mike Hall, Appalachian forest manager for TNC.

Learn More

A child visits the world's largest known Western larch tree just outside of TNC's Great Western Checkerboards Project in Montana.

Plant a Billion Trees

Helping save the Earth from deforestation, one tree at a time.

People sit in the shade of trees in a park facing the New York City skyline.

6 Ways Trees Benefit All of Us

From a city park to a vast forest, trees deliver for us when we help them thrive. Here are 6 ways.

Overlook along the Joan Jones Portman Trail

Edge of Appalachia Preserve System

The Edge of Appalachia Preserve System encompasses over 20,000 acres in southern Ohio, preserving the landscape's unique natural legacy.