Eryk Williamson of the Portland Timbers going in for a free kick.
Eryk Williamson Eryk Williamson going in for a free kick. © Craig Mitchelldyer/Portland Timbers
Cause Marketing

Bringing Conservation to Major League Soccer

A two-year partnership between The Nature Conservancy and the Portland Timbers aims to educate, activate and raise awareness of nature conservation.

Each one of us relies on our planet for the air we breathe, the water we drink, and so much more. As we work towards a future where all people benefit equally from a healthy world, TNC is leading the way on climate solutions and protecting biodiversity from loss.

By partnering with the Portland Timbers of Major League Soccer (MLS), TNC is scaling up public awareness for this essential conservation work.

Nature Unites Kit

The Portland Timbers unveil their new community fit featuring The Nature Conservancy's logo.
Nature Unites Kit The Portland Timbers unveil their new community kit featuring The Nature Conservancy's logo. © Craig Mitchelldyer

The Portland Timbers unveil their new community kit featuring The Nature Conservancy's logo

Over the next two seasons (2024 and 2025), The Nature Conservancy will be featured on a conservation-themed alternate kit worn by the Portland Timbers.

The TNC logo is featured on the back of the jerseys, just above the player name and number. Artwork on the kits highlights several species of trees native to Oregon. In addition to the on-field jerseys worn by players, all versions of replica and authentic jerseys available for purchase by fans also feature TNC marks. In addition, the phrase “Nature Unites Us,” commonly used by TNC, is stitched inside the neck—serving as a rallying cry for the season and campaign theme.

Quote: Heather Davis

We are excited to bring awareness to The Nature Conservancy’s mission with this design and to work alongside them on a series of environmental initiatives throughout the season.

CEO of the Portland Timbers
Nature Unites Us. We are working toward a future where all Oregonians benefit equally from clean air and water, our state leads the way on climate solutions and our most critical lands and waters are connected, protected and managed to sustain nature in the face of climate change.

“The Nature Unites kit represents the natural beauty of Oregon and the club’s dedication to the environment, two things we are very proud of,” said Heather Davis, CEO of the Timbers. “We are excited to bring awareness to The Nature Conservancy’s mission with this design and to work alongside them on a series of environmental initiatives throughout the season.”

Beyond the jersey, the Timbers and TNC will work together to educate, activate and raise awareness around conservation, as well as encourage communities statewide to actively explore, experience and protect the outdoors.