Skip to content

Cause Marketing

Our Collaboration With Atelier Swarovski

Harnessing creativity to inspire conservation

Bamboo inspired rings
Blue Flag Iris in Field Blue Flag Iris colors the landscape at Maxton Plains Preserve on Drummond Island. © Jason Whalen

Nature is a source of life, beauty and inspiration 

Atelier Swarovski collaborated with The Nature Conservancy on two Spring/Summer 2020 collections to help inspire the protection of some of earth's most precious plants and animals. Atelier Swarovski has a long heritage of caring for the environment. Swarovski crystals refect the brand's commitment to conscious luxury and inspire us to fulfill our core purpose of preserving the wonders of nature. 

Penelope Cruz wearing two necklaces
Flora-inspired Jewelry Penélope Cruz wears jewelry from her Botanical Jewels collection. © Atelier Swarovski

Botanical Jewels by Penélope Cruz

Flowers and pollinators (like bees, butterflies and moths) have an important role in ensuring ecosystems flourish. The Nature Conservancy is working to protect endangered flora and pollinators by protecting their habitat. Inspired by the beauty of endangered flora around the globe, the Botanical Jewels collection by Penélope Cruz features floral motifs as an alluring reminder of the natural world we're working to protect.

Swarovski necklace
Flora-inspired Necklace Botanical Jewels Drop Necklace from the Botanical Jewels collection by Penélope Cruz in support of The Nature Conservancy. © Atelier Swarovski
Swarovski earings
Short's Goldenrod One of the rarest plants in the world. © USFWS/Lee Andrews
Panda earrings
Panda-inspired earrings Jewelry from the Beautiful Earth collection by Susan Rockefeller in support of The Nature Conservancy. © Atelier Swarovski

Beautiful Earth by Susan Rockefeller

The habitat of the panda has been fragmented, causing them to lose their homes. The Nature Conservancy has been working in China to help identify, preserve and restore these areas so the majestic, endangered pandas can thrive. Taking inspiration from the iconic giant panda and earth's bamboo, the Beautiful Earth collection by Susan Rockefeller aims to bring support and awareness to protecting their habitat.

panda
Panda Preserves in Chengdu are trying to boost the endangered species’ population. © Nick Hall
woman wearing necklace and earrings
Bamboo-inspired jewelry Jewelry from the Beautiful Earth collection by Susan Rockefeller in support of The Nature Conservancy. © Atelier Swarovski

Learn More

Closeup of a giant panda looking at the camera.

Giant Panda

Only about 1,800 giant pandas now survive in the wild, which is why The Nature Conservancy's goal is to create 10 land trust reserves together with our partners in China by the end of 2020.

Rain Garden full of native flowers.

Gardening for Nature in New Jersey

No matter the size of your space, you can make a big difference for the biodiversity and beauty of your community with these native plants.

Goldenrod provides migrating monarchs with a vital food source.

Monarch Butterfly

Researchers estimate that a jaw-dropping 970 million monarchs have vanished since 1990. Learn more about these incredible butterflies and how you can help protect them.